Goals and Objectives


When working on your new business start up, setting goals and objectives is crucial for success.

Even more crucial is creating an implementation plan and following through to deliver on those objectives.

Vision, which I wrote about in a previous blog is medium to long term, and goals should be short term, think 90-day increments. I know, super accountable eh.

Not unlike defining your your busienss, as covered in my last blog  make your goals clear and concise, with 90-day deadlines or targets and …make them measurable to a deadline, a dollar amount and / or another numerical form of measurement.

For example $5,000 in sales in the month of May – break that down  further  X sales from Y clients = $5,000

While there are many goals to focus on when starting up a business …. I suggest Focusing on sales – without sales you don’t have a business, you have an idea

Goals should be short term

Make 90 Day Goals (include a theme – Sales / Product Development), and Create An Action Plan …

Within your action Plan Create 2 Week Sprints (Your Execution Plan) to Focus on Your Goals. In other words, tackle your 90 day plan – 2 weeks at a time

Then create a daily plan for each day in the 2 week sprint. create a daily theme, like sales, finances, operations

… And follow the plan, you must execute the plan, execution is everything

Your 2 week action plan should be pretty detailed and tied to how you are going to achieve your 90 Day goals

The night before detail your day (create a daily theme, like sales, product development, operations, finance …There is some psychology to that …

Pick 6 tasks or daily goals.

Focus on 1 task at a time.

Start with the first one and don’t move on to the next one until you finish the first one (IVY LEA – Bethlehem Steal).

Block & tackle / pomodoro.

Avoid task switching – contributes to a loss in productivity

At the end of the day, reflect regarding how you did. As mentioned plan your next day out at the end of the day.

Don’t worry about the outcome, focus instead on the execution

When you execute your plan, your outcomes will start to materialize

Review your challenges, successes, and failures every two weeks after each sprint

Then “Rinse & Repeat”, Do this every 2 weeks then do a major reflection at 75 days into your 90 Day plan.

Then after 90 days, start over again on your next 90 Days

This 9 step system is essentially a stripped down business plan giving your lean new business start up the tools that you need to start up fast, save time and money in the process and have the utmost clarity and confidence moving forward.

Here is the link to a FREE Checklist from The Launch Pad Checklist which includes the 9 Step System to Start-Up Success. Click here to download your free copy now.

I am here to help you out if you are a new business start-up or just seeking help on having the right plan in place for your business. The help you further and provide more support I’ve created The Launch Pad Private Facebook Community ( Click here for the link), where myself and our start up tribe are there to help you out with your problems and challenges.

1 Comment

  • Chrinstine says:

    It’s the best time to make some plans for the future and it’s time to be happy. I have read this post and if I could I wish to suggest you some interesting things or suggestions. Maybe you could write next articles referring to this article. I wish to read even more things about it!

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